Self taught custom hijab jewelry designer Nida Mirza, builds on her strong Islamic traditions as well as her interest in design. In 2003, while completing her dual degrees at the Fashion Institute of Technology (FIT) in Manhattan, New York; she realized the lack of Islamic inspired accessories. This motivated her to create contemporary hijab jewelry for herself and her friends. Based on the positive response and increased demand for her unique style of hijab jewelry, in 2008 she created an E-boutique called What started as a hobby, making a few pins, grew to being several original collections and a successful online business.

Nida currently lives in Queens, NY and continues to design and inspire Muslim women around the world to feel confident and incorporate fashion in their Islamic attire while still being modest and true to their religious obligations.